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AT&T fights texting-and-driving with powerful documentary

Posted on August 21, 2013
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With over 1.9 million YouTube views and 140,000 tweets, Director Werner Herzog’s new heart-rending documentary short “From One Second to the Next” sponsored by AT&T has started a viral conversation about the permanent damage caused by texting and driving.

“It’s a public service announcement film. And the message is very simple. Don’t text and drive,” says Director Herzog in an interview with NPR.
 
The Public Service Announcement (PSA) documentary features four testimonials, each lighting the deep emotional pains of victims and culprits at different angles. The documentary is part of AT&T's "It Can Wait" campaign to curb texting-and-driving and to encourages drivers to pledge that "no text message, email, website or video is worth the risk of endangering my life or the lives of others on the road."
 
“From One Second to the Next” is available online, and will be distributed to more than 40,000 high schools across the country.
 

 

Quick facts about the dangers of texting-and-driving

 
According the Distraction.Gov, the official US Government Website for distracted driving:
  • Driving a vehicle while texting is six times more dangerous than driving while intoxicated
  • 16% of all distracted driving crashes involve drivers under 20
  • Over 800,000 vehicles are being driven by someone using a hand-held cell phone at any given moment during daylight hours
  • Sending or reading a text takes your eyes off the road for 4.6 seconds, which equates to driving the length of an entire football field, blindfolded at 55 mph
 

Want to get more involved?

 

  • Take the pledge to never text and drive.
  • Share your story by telling why you’re taking the pledge
  • Get involved by spreading the word and joining the movement
  • Stay educated at Distraction.Gov, the official US Government Website for distracted driving
  • Download the AT&T Drivemode app that sends you a customizable auto-reply message to incoming texts when your vehicle is traveling 25 mph, letting your friends know you will reply when it’s safe
 
Don’t forget that AT&T is the one and only nationwide unionized wireless carrier, employing some 45,000 members of the Communications Workers of America (CWA), and union members receive a 15% Union Plus discount off regular AT&T wireless plans.
 

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