Union Plus

Union Plus Benefits Toolkit

Six Top Ways to Promote the Benefits

Top Benefits to Promote

Six Top Ways to Promote the Benefits



1. Order Free Materials

Distribute materials to union members - including brochures, coupons, a display holder and more.

Order coupons, brochures, flyers and more to distribute to union members:
  • Post these materials on bulletin boards at worksites, in lunch rooms, union halls and more
  • Place the displays in your union hall, training center, lunch room, etc. and refill it with brochures as needed
  • Include these materials in new member welcome kits
  • Distribute at meetings, in mailings or employee mailboxes


Email leaders@unionprivilege.org or call 1-800-472-2005 or 202-293-5330 in the Washington, DC area.

Order Free Materials Now


2. Post Online

Whether on your union website or your union social media profile, make sure your members can easily find benefits information in ONE CLICK. 

What's the most popular section of most union websites? Benefits information!

Make sure your members can find benefits information in ONE CLICK from your home page:

Check out other content at:


3. Send Emails

Send emails to your members that include a benefits spotlight with these sample templates, along with various banners and/or images to include with your emails.

Learn More

What to include in the email?


4. Place Ads & Articles

Search our full library of press-ready ads, articles and web banners. Promoting your union's Union Plus benefits effectively is easy with these ready-to-use materials.

Union Plus web banners
  • Place a Union Plus web banner on your union's home page

How to place an ad?

Sample Ads


5. Show Union Plus Video

The Union Plus Benefits Video is an easy way to engage audiences about the consumer benefits of union membership. Your members will see how Union Plus will save them money, while supporting fellow union workers.

Click to watch Union Plus Benefits Video.

Promote this video by:
  • Meetings
  • Emails
  • Presentations
Why do this?
  • Show members all the benefits of Union Plus
  • Help union members get the rewards they deserve
  • Train committees

Union Plus staff are also available to attend membership meetings, conventions and key leader events based on appropriate audience size and scheduling.  Please email info@unionplus.org to request a presentation.


6. Using Benefits in Organizing

Union Plus can be the icing on the cake for successful organizing drives.

Top Benefits to Promote


1. Credit Cards

  • Union Plus Credit cards from Capital One® are designed to meet the needs of hard-working union members and their families.
  • Choose from three card options, all with competitive rates, U.S.-based customer service, and more.



2. AT&T

Sign Up Today Sample Ads/Flyers Digital Assets 



3. Mortgage

  • The Union Plus® Mortgage program, with financing available through Wells Fargo Home Mortgage, can help you purchase a home while also receiving special benefits by virtue of your union membership.

Learn More Sample Ads/Flyers Digital Assets Email Sample


4. Auto Insurance

  • Auto insurance premiums can take a bite out of the family budget, but now labor union members can compare auto insurance rates and save on car insurance with the Union Plus Auto Insurance Program.

Learn More Sample Ads/Flyers Digital Assets

Contact Us

For ANY questions or customization needs, do not hesitate to contact the Union Plus Leader Line at leaders@unionplus.org or 1-800-472-2005 or 202-293-5330 in the Washington, DC area.