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Union Plus

AFL-CIO Union Plus benefits help current and retired labor union members and their families save money and support them through major milestones, celebrations and hardships. Learn More.
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Organizing Toolkit

As a union leader, organizer or activist, we know that building membership is one of your most important challenges. Current and prospective union members typically want to know what the real value of union membership is.

They'll ask, "What have you done for me lately?" Union Plus benefits and local benefits can help you answer that question, so you can recruit and retain members.

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Tools for Organizing with Union Plus Benefits

To help you incorporate benefits in your organizing campaigns and increase your membership, we've designed the following resources:



  • Terri Firend, IAM

    The members-only benefits are an excellent organizing tool. They can make a difference in successful organizing drives. For some people they can be the biggest selling point.

    — Terri Friend, IAM

  • Vince Leibowitz, IUE/CWA 86783

    Union Plus has helped our local answer that perennial question that unions get from members when it's not contract time and they're not having a problem on the job:  "what is the union doing for me?"

    — Vince Leibowitz, IUE/CWA 86783

  • Ben Mahan, AFGE 933

    When you can add value to membership and people know that they can get their dues money back in the form of savings on things they need, it makes it much easier to get them to join.

    — Ben Mahan, AFGE 933

  • Denise Clark, 1199/SEIU

    Our union is stronger today: by organizing around the available buying power we have through Union Plus, we've helped increase our union power too.

    — Denise Clark, 1199/SEIU

  • Jim Murnan, IUEC 21

    It really helps sell the union, especially with new hires. Union Plus is only available to those who sign up, and we do a good job of telling them what they gain.

    — Jim Murnan, IUEC 21


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